Instagram Reels have completely revolutionized the way of how people consume content on social media. From short videos of dance and silent comedy, through cinematic brand campaigns to moments to emotion, Reels are the most engaging format on Instagram. With millions of users consuming video content each day, some Reels have achieved an extraordinary amount of views, to the tune of hundreds of millions of views, even billions of views.
These viral Reels are not only entertaining, but they also speak to creativity, relatability, and the power of storytelling in a matter of seconds. Let’s have a look at top 10 most viewed reel on Instagram of all time and understand the reason of global attention received by them.
1. Behind the Scenes of Epic Worlds – Samsung Mobile (1+ Billion Views)
Samsung Mobile went to write history with its “Epic Worlds” behind the scenes Reel that went over one billion views. Shot entirely on the Galaxy S23 Ultra, – and featuring actress Emma Myers, the video featured cinema-level visuals shot on the smartphone.
The Reel impressed the viewers as mobile movie makers took the viewers to a new level and by showing how the Samsung camera technology is good. It’s cinematic aspect and storytelling of the brand made it the highest viewed reel ever created within Instagram.
2. Has Anyone Seen the Ball? Muhammed Rizwan (553+ Million Views)
A few 7 second clip caught a Malappuram Teddy boy as a global sensation. Muhammed Rizwan’s Reel in which he kicked a football to the Keralamkundu waterfalls, struck the viewers with the perfect timing and impact.
The video was the most seen Reel of a personal account, and even won him a Guinness World Record, proving that creativity doesn’t have to be big production.
3. Samsung S23 Ultra Ad Feat. BTS J-Hope (330+ Million Views)
BTS member J-Hope has participated in a basic Samsung promotional Reel but thanks to the global fanbase of the group, the video received immense attention. The Reel featured J-Hope taking a selfie in a casual environment, but it’s fans all over the world that helped it pass hundreds of millions of views.
This Reel marked the exposure of the unrivaled power of BTS and the impact of the presence of a celebrity on the reach of a brand on a social media platform.
4. Epic Worlds Teaser Samsung Galaxy 327+ Million Views
Another Samsung Reel has made it to the top list and this confirms the supremacy of the brand in the field of Instagram marketing. This teaser allowed viewers to see a sneak peek into the “Epic Worlds” project, and again for this one, it was filmed on their Galaxy S23 Ultra.
With the short preview as well as visionary of the cinematic stories and curiosity-driven storytelling, this made sure that the audiences were hooked and very engaged.
5. The Cutest Thing Ever Happened” – AurĂ©lien Froissart (302+ Million Views)
Pianist Aurélien Froissart is known to play songs requested by strangers. In this heart-warming Reel, a lil violinist joins him out of nowhere and the moment is turned into beautiful music one with the viewers smiling.
The surprise of emotions and pure joy in the video managed to make this one of the most loved, most viewed Reels on Instagram.
6. There’s No Dark Side of the Moon – Samsung Galaxy S23 Ultra (298 Million+ Views)
This Reel was expedited as the night photo capabilities of the Galaxy S23 Ultra. With some stunning visuals and a great concept, Samsung appealed to people with a message to explore the beauty of the night sky.
The creative execution of Reel and visual storytelling earned Samsung for millions watching Samsung and help to reinforce the Samsung’s formidable on Instagram Reels.
7. Learn From Khaby: How Many Times That Happened To You? (Mal 298+ Million Views)
Khaby Lame’s style of silent comedy once again struck a universal chord. In this Reel he does some extremely funny jokes on the fear that i left an iron plugged in, checking it over and over again in a very dramatic way.
The relatability of the situation and in conjunction to Khaby’s expressions, made the Reel into a massive hit with millions of views and likes.
8. Learn From Khaby – I Love This Kid (272+ Million Views)
In another viral moment, Khaby Lame has an interaction with the kid at the traffic signal. The expected, and uninterested reaction from the kid just catches a big surprise of Khaby making this video and it has a hilarious ending.
The simplicity of the Reel, and its unexpected humour appealed to audiences all over the world.
9. Blink & Express – Shivanjali Porje (260+ Million Views)
Young Shivani Porje had taken the viewers with her performance of expressive face. Her ability to describe several emotions through no words whatsoever really made this Reel incredible/engaging.
The video proved that talent without age limit and made her spot in the most viewed Instagram Reels of all time.
10. I Am So Sorry – Rohit Sharma 255+ Million
Indian creator Rohit Sharma’s play of Reel with his wife hit a nerve. The laughs back and forth with lipstick and sneakers were left the audience in a reaction that was priceless.
The good old relatable couple humor, in combination with good storytelling, helped this Reel to get massive traction.
Conclusion
The Reels which have had the highest Instagram viewing reveal that virality comes in many forms – cinematic brand campaigns and simple everyday moments, silent comedy, music and pure emotion. What really ties these Reels together is the fact that they can grab attention and relate and tell a story to the viewers all-in seconds.
As Instagram is only focusing on short-form video and content, these Reels are the perfect examples of how creativity, timing and authenticity can make a world of difference in a few short seconds.
So if you’re a creator, or a brand, these are some of the viral reels, some of which can be good inspiration for what’s really working with audiences right now on Instagram.
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